No real surprise that G-Force and Ugly Truth more than doubled Orphan’s gross. Kind of a surprise that neither did half as well on Rotten Tomatoes (not that Orphan did well, exactly).
7/31
Wide
FUNNY PEOPLE

WHAT’S THE PITCH?
Dying comedian (Adam Sandler) takes newbie (Seth Rogen) under his wing.
WILL IT SUCK?
As a writer/director, Judd Apatow is 2 for 2 (The 40-Year-Old Virgin
, Knocked Up). Interesting to see how he works in the cinematography of Janusz “I usually work for Spielberg” Kaminski and the comedy stylings of Sarah Silverman.
HOW WELL WILL IT DO?
The Sandler fan base stays away more when they detect a serious vibe in his work. Still, you’re combining Apatow and (at least part of) Sandler’s demos. $111mil.
ALIENS IN THE ATTIC

WHAT’S THE PITCH?
Teenagers vs. Aliens
WILL IT SUCK?
It’s from the director of Like Mike and The Honeymooners. What could go wrong? Granted one of the Curse of the Wererabbit writers is up in here, but the trailer sucks balls. On paper, “remote control kung-fu grandma” seems interesting. In practice it looks like a Kung Fu Hustle rip.
HOW WELL WILL IT DO?
G-Force the week before and G.I. Joe the week after are an issue. But that grandma could put butts in seats. $56mil.
THE COLLECTOR

WHAT’S THE PITCH?
Thief vs. slasher
WILL IT SUCK?
Intriguing premise, but coming from the co-writers behind the last few Saws and all of the Feast franchise, I probably can’t stomach it.
HOW WELL WILL IT DO?
Last-minute launch kind of unnerving. $8mil.
Limited
ADAM

WHAT’S THE PITCH?
An Asperger’s Syndrome love story.
WILL IT SUCK?
Early buzz is pretty good. Won the Alfred P. Sloane award at Sundance, which goes to a film that focuses on science or scientists.
HOW WELL WILL IT DO?
Rough waters. $1mil.
THE COVE

WHAT’S THE PITCH?
Doc exposing some fucked up shit going on with dolphins in Japan.
WILL IT SUCK?
Early buzz is sick good. Best doc awards at Sundance, Hot Docs, Seattle and more. And even horror maven Scott Weinberg found it especially disturbing.
HOW WELL WILL IT DO?
Strong buzz should help. Still, docs have fallen on hard times lately. $2mil.
LORNA’S SILENCE

WHAT’S THE PITCH?
Twisted tale involving marriage for citizenship and murder.
WILL IT SUCK?
Early buzz is good. From the Dardennes Bros. (L’Enfant). Won the screenplay award at Cannes.
HOW WELL WILL IT DO?
Name five people you know who know who the Dardennes are. $750,000.
NOT QUITE HOLLYWOOD: THE WILD, UNTOLD STORY OF OZPLOITATION

WHAT’S THE PITCH?
Doc on Aussie grindhouse flicks of the 70’s and 80’s.
WILL IT SUCK?
Early buzz is fantastic, if you’re into that sort of thing. Listening to Quentin Tarantino enthuse about this stuff would be entertaining enough, but apparently there’s more. There’s an unbelievably NSFW trailer on the movie’s official site that will let you know pretty quickly if it’s for you.
HOW WELL WILL IT DO?
Given that Grindhouse itself didn’t do that well, I don’t have high hopes here. $500,000.
THIRST

WHAT’S THE PITCH?
Vampire priest.
WILL IT SUCK?
Early buzz is good, if a little tempered, though it did tie for the Jury Prize at this year’s Cannes. This is from Chan Wook Park, who made me his bitch with Oldboy, so I’m predisposed to give him the benefit of the doubt. Based on an Emile Zola novel. Didn’t see that coming.
HOW WELL WILL IT DO?
Even Oldboy follow-up Lady Vengeance, which was released when there was a lot more heat on Park, didn’t do very well. $500,000.
Next week: Big shock: The first performance to get serious Oscar buzz this year is from Meryl Streep.
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