Probably the most interesting thing about Content Camp (something I launched for these reasons) was seeing all of the different lenses different people applied to the concept. Some viewed it through the lens of content strategy. Some viewed it through the lens of social media. Some viewed it through the lens of journalism. Personally, I viewed it through the lens of the future of content. In a way, we were all right.
Content strategy made a good showing, with an insightful and instructive talk by Michael Leis early in the day. SMC Philly offered a social media track, which included talks by Gloria Bell, Whitney Hoffman, and Lynette Young. Sean Blanda tried to rethink J-School, which is as much about rethinking how we train to produce content as anything else. I debuted my Content as a Service (CaaS) talk, which was subtitled “Artificial Scarcity and the Post-Ownership Economy”. People seemed to like it. And while I might personally want to see the future of Content Camp skew more in that direction, at the end of the day all of these perspectives are informing the future of content so, in a way, we’re actually creating the future of content just by getting together and talking about it. That’s my pipe dream, anyway.
The kicker, though, was the lunchtime keynote by Emily McManus, which brought together all of these disparate threads in a talk about TED.com, which she runs, and all of the different directions they’re taking content. It was my pleasure to introduce her (see above photo).
But don’t take my word for it. Check out these other perspectives on the day, from Christine Cavalier and Katie Sweeney. There’s also a nice BarCamp NewsInnovation storify from the Center for Public Interest Journalism which includes some references to Content Camp.
Thanks to everybody who pitched in, from Lisa Yoder who worked the door, rallied volunteers, designed the logo, and managed the social media, to Andrew Thompson who designed the website, to Chris Wink who co-hosted and gave us a home with BarCamp NewsInnovation.
And thanks to Ken Grant for these photos!