Here’s the talk I gave at LavaCon, a content strategy and technical writing conference (this year) in New Orleans. I spoke about how to use workshops to help gain alignment around goals and come up with ideas for how to achieve those goals. I used a case study from my day job working as a content strategist at EPAM.
Afterwards I had a breakout session where I actually walked attendees through the actual workshop with the goal of coming up with a content strategy for LavaCon itself. Jack Molisani, the organizer of LavaCon was present and answered some stakeholder interview questions given by an audience member to help establish the goals the workshopped strategies were meant to achieve. The audience research was done by the attendees themselves on themselves since they are, in fact, the audience.
Jack loved the ideas the attendees came up with and will probably implement some of them for next year’s LavaCon. The attendees did great work and somehow managed to do a workshop that usually takes half a day and get great value out of it in one hour.
This fulfilled a dream I didn’t realize I had until recently, which was to co-create a strategy for a client with that client’s audience. I look forward to doing it again (and I think more companies should take this approach).